Modern snackers now range from the health oriented to those who want indulgence without guilt. Taste is critical for everyone, but flavor and ingredients are gaining importance. At the same time, a volatile regulatory landscape is putting pressure on key traditional ingredients like color additives, so product formulators need to find natural alternatives that work.
There is a big upside for success in snacks, but brands now have to understand their customers and formulate with their demands and values in mind.
- New data on consumer snacking behaviors, the motivations behind snack purchasing decisions and how they’re fueling broader trends in the category.
- Current legislation driving the need for natural flavor and color alternatives.
- Insights on natural alternative ingredients that meet demand for innovative, clean and great tasting snacks.
Join us on Wednesday, March 19 at 11:30 a.m. ET / 8:30 a.m. PT for this SupplySide Food & Beverage Journal Sponsored Intensive where experts from Cargill, Givaudan Sense Colour and Tree Top, Inc., will discuss what’s new in the red-hot snacking category. | 
