| Barco lobby experience at Regal L.A. LIVE wins DailyDOOH Award | | Inaugurated last April, Regal L.A. LIVE: A Barco Innovation Center is the world’s most technologically-advanced movie theater. Through a combination of video walls and feature screens, dynamic movie posters, synchronized feature film promotional content on flat-screen monitors, and light and sound, the Barco lobby experience turns the lobby into an immersive storytelling environment that boosts revenues. |
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