Tired of the usual holiday campaigns that blend into the background? It’s time for brands to rewrite the narrative and break through the clutter with immersive experiences. From holographic Santas to virtual reality sleigh rides, keep reading to discover how to captivate, surprise, and forge lasting connections this season. Unwrap holiday entertainment.
The free, professional learning program at IMEX America, Oct. 8-10, is live online. Designed to underpin the business and networking at the heart of the show, the 150+ session-strong program also offers new formats and some surprises. Click here.
Take your events to the next level with Interactive Entertainment Group, a pioneer in event engagement. Fusing cutting-edge technology with creative flair, their ROI-driven experiences will transform your events strategy from ordinary to extraordinary. Explore experiences.
ANAHEIM, CALIF.: Visit Anaheim will welcome hospitality and travel industry veteran Adriel Terbeche as the new vice president of tourism and international sales starting Oct. 1. Her role at Visit Anaheim will focus on the MICE market in an effort to boost the organization’s international reach. During her tenure at Marriott International, Terbeche led regional sales and account management teams focused on driving sales into Marriott’s Southwest regional properties, including Anaheim.
ATLANTIC CITY, N.J.:Â Visit Atlantic City announced a significant leadership transition as Larry Sieg, president and CEO, has decided to retire after years of dedicated service to the organization and the region's tourism industry. Succeeding Sieg as president and CEO will be Gary Musich, current vice president of sales at Visit Atlantic City. With over 25 years of experience in sales and hospitality, Musich brings an extensive background in driving business growth and fostering key relationships across the tourism sector.
CHICAGO:Â PCMA and CEMA President and CEO Sherrif Karamat announced Scott Galloway, acclaimed professor, author, and entrepreneur, will share his bold predictions for the trends and forces that will shape the 2025 business landscape. Galloway will deliver his main stage keynote on Jan. 12 immediately prior to the Convening Leaders 2025 (CL25) opening reception.
LAS VEGAS:Â IMEX America, which takes place next week, plans to offer a wealth of experiential activations spanning health and well-being. These are all designed for attendees to pick and choose which best fit their needs, allowing them to take a tailored approach to the show as well as providing inspiration for their own events. Expect activations like a pickleball court, an experience from MLB, a quiet lounge, and more.
PARK CITY, UTAH: Grand Hyatt Deer Valley will welcome its first guests in November. This resort marks the debut of Deer Valley East Village and offers an exclusive first look at the expansive new terrain of Deer Valley. The new hotel will feature 400 luxury accommodations, including 100 discounted rooms reserved nightly for our country’s service members, multiple food and beverage experiences, and one of the largest mountainside event facilities in the U.S.
What's happening on the event scene in your city? Email us and share the news!Â
Get even more industry insights on the latest trends, resources, and strategies vetted by top event pros by listening to BizBash's GatherGeeks podcast on iTunes, Audible, Spotify, iHeartRadio, and BizBash.com. Â
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