As more consumers become increasingly focused on the health of people and the planet when making product purchases, data experts at NielsenIQ say organic shoppers, too, are focusing on brand attributes related to sustainability and social responsibility.  

 

In the 21 years since the USDA Organic seal’s introduction, the organic market has grown significantly, so too have its complexities. The new Strengthening Organic Enforcement (SOE) rule marks the single largest revision to the organic standards since their inception and provides the USDA National Organic Program with additional tools to enforce the regulations, increase transparency across supply chains, and raise the cost of violating the regulations, all to support the integrity of and consumer trust in the organic seal.

 

Ancient Nutrition is a company with deep roots in organic. And now, the dietary supplements brand is using these practices as the foundation to create new standards for how ingredients are grown at the company’s 4,000+ acres of organic farmland in Tennessee and Missouri. With a goal to transform the health of every individual while also healing the planet with values that are people- and planet- friendly, Ancient Nutrition is so much more than a supplement company. 

 

When it comes to formulating organic products, having a solution-focused partner who understands the unique characteristics of organic ingredients is critical to product integrity, quality and success. Ashland, for instance, has a deep understanding of the challenges of converting conventional products to organic and an “always solving” mindset when innovation is needed. When it comes to formulating for organic, Ashland is a partner you can count on.