Today's media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren't the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty...
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February 25, 2019
Morning Digest
What marketers need to know today
Presented by
Teads
What Does It Take to Be One of Adweek’s Media Agencies of the Year?
How Global Media Agency of the Year OMD Clawed Its Way Back to the Top After Falling So Far
Promoted Content by Factual
Quantify the Benefits of Using Location Data
Inside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround
Why 2018 Was Such a Banner Year for Essence, Adweek’s Breakthrough Media Agency of the Year
Prowess in Storytelling Is What Makes a Challenger Brand, and More Insights From New Adweek Survey
Meet the New Broadcast TV Chiefs at ABC, Fox and NBC
Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike
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