To view this email as a web page,
click here | | Building brands with impact requires skill, creativity and a robust yet simple plan. The Strategy Awards shine a light on the exemplary planning and strategy work crafted by the Canadian industry. They celebrate the intellect and talent behind the most iconic brands, creating the work that puts Canada squarely on the global stage. We caught up with our co-chairs to find out what makes a strong strategy and why the case curation of Canadian-insights based successes is a useful learning opportunity for marketers and agencies alike. Here's what they had to say: |
|
| |
| | | "A strong strategy is one that inspires creativity. It's elegantly simple with an unexpected twist that transforms the mundane into the meaningful. The Strategy Awards are a rare opportunity to peek into the brains of our peers and marvel at the way they went about solving a problem. The Awards ensure we’re constantly raising the bar across the industry by provoking envy and inspiration in equal measures." – ANDRÉ LOUIS President
The&Partnership
2024 Jury Co-chair |
| |
|
| |
| | | | | "The success of an idea in captivating an audiences's attention and achieving a brand's objectives relies heavily on the strength of the underlying strategy. I strongly believe that as marketers, when we prioritize the development of robust, insights-driven brand and campaign strategies, we create an environment where the most exceptional creative ideas can thrive. By analyzing the factors that contributed to the best ideas in Canada through the Strategy Awards, our industry can continuously improve and progress, raising the standards for our field." – LISA MACK Vice President, Brand Marketing
TELUS
2024 Jury Co-chair |
|
|
| |
| | | Entries are now open, so share your brand plans that will 'provoke envy and inspiration'. Save $110 and enter by the early bird March 15, 2024 |
|
| |
