| | | | | Meet the 26 Trailblazers Revolutionizing the Field of Marketing Technology Introducing Adweek’s Mar Tech Superstars By Christopher Heine In recent years, marketing technology--or simply "mar tech," in industry parlance--has gone from fledgling to flourishing, growing from a niche that once included a few hundred players to a vast universe of 5,000-plus companies. Their offerings include software for social media, email, search engine optimization, e-retail targeting, video, consumer rewards, campaign measurement and creative workflow,...
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| | | | | | | | Infographic: 50% of Gen Z ‘Can’t Live Without YouTube’ and Other Stats That Will Make You Feel Old Kids, teens have grown up in an entirely digital world By Emma Bazilian Move over, millennials--there's a hot new demo in town. Generation Z, the kids and teens born between roughly 1996 and 2010, is gaining power as a consumer segment. And unlike millennials, most of whom witnessed the start of the internet revolution, Gen Z has grown up in an entirely digital world, giving them a totally...
Read more » | | Graham, the Human Redesigned to Survive Car Crashes, Wins Best of Show at New York Festivals 'Field Trip to Mars' and 'Gravity Cat' also win big By Tim Nudd Clemenger BBDO Melbourne has won Best of Show at New York Festivals for "Meet Graham," the PSA campaign for Australia's Transport Accident Commission (TAC) that involved the model creation of a human designed to withstand car-crash forces. Automobiles have evolved much faster than humans. Graham was created by artist Patricia Piccinini, with help from a...
Read more » | | Despite Claims of ‘Fake News,’ the New York Times and the Washington Post Keep Breaking Traffic Records Readers are eager to keep up with the latest Trump scandal By Sami Main Earlier this week, in the middle of an already speedy news cycle, both the New York Times and the Washington Post broke their respective site traffic records. On Monday, the New York Times published a piece about a memo from former FBI Director James Comey that claimed President Trump asked Comey to shut down an...
Read more » | | | | | Why This Is Us Is on Broadcast TV, and 5 More Things You Didn’t Know About the Hit Show The drama’s creator says no one will ever be truly dead on the series By Jason Lynch One of the most-buzzed about moves during the broadcast upfronts this week was NBC's decision to move This Is Us to Thursdays at 9 p.m., where it will help bring Must-See TV back to the network. But in reality, buyers and audiences haven't stopped talking about the show since last year's presentation, when its upfront...
Read more » | | Why This Agency Designer Took a 9-Month Assignment to Rebrand Bats Kelly Munson had a very productive sabBATical By Patrick Coffee You can blame Bruce Wayne. Or Dracula. Or even the Weekly World News's favorite mascot, Bat Boy. Whoever's responsible, one thing is for sure: when asked to name a "brand" in sore need of a refresh, very few would choose myotis septentrionalis, the North American long-eared bat. Yet Kelly Munson of Minneapolis creative agency mono...
Read more » | | Nebraska-Based Indie Agency Bailey Lauerman Expands to Los Angeles New office grows the agency's footprint By Patrick Coffee The West Coast ad agency scene just got a little more crowded. Bailey Lauerman, an independent agency based in Omaha, Nebraska, has opened its first expansion office in Los Angeles. Chantal Sagnes, who most recently served as director of business development at New York's co:collective, will lead the office as managing partner and group account...
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