Real estate agent flies on rescue missions to help Helene victims | Podcast will rise, engagement drives ad success | AI tech streamlines creation of multiplatform ads
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October 7, 2024
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"It looks like a warzone," says North Carolina practitioner Cristina Grossu Biffle, who is using her and her husband's private helicopter to deliver aid to those impacted by the disaster.
Full Story: REALTOR® Magazine (10/7) 
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Best Practices in Sales & Marketing
Podcast will rise, engagement drives ad success
(Pixabay)
More than 95% of people who currently listen to podcasts anticipate their consumption of the medium will stay the same or increase over the next six months, research by Acast indicates. The report highlights high engagement rates, with 64% of listeners engaging with podcast ads, leading to significant purchase behavior, especially in emerging markets like Brazil and India.
Full Story: Inside Radio (10/3) 
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AI video creation technology provider Waymark has announced plans to launch a tool that will allow advertisers to create video advertisements in multiple lengths and aspect ratios in a single click, streamlining the development process for multi-platform ad campaigns. Waymark has partnered with major media companies like Scripps, Fox and Beasley Media Group.
Full Story: TVNewsCheck (free registration) (10/3) 
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Adobe Analytics reports that mobile will drive 53% of holiday season digital sales this year in the U.S. At the same time, eMarketer's projections are similar, with mobile expected to contribute 52.7% of the $266.89 billion in holiday ecommerce sales. This trend underscores the increasing role of mobile commerce during the holiday period, significantly higher than the 44.6% share mobile holds throughout the year.
Full Story: eMarketer (10/7) 
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Real Estate Trends
This year's winners of NAR's Good Neighbor Awards have proven they can rally their communities to bring relief to those who are suffering or in need.
Full Story: REALTOR® Magazine (10/7) 
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"Quiet luxury" is driving remodels.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (10/7) 
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Indianapolis suburb Greenwood, Ind., has unveiled its first townhome development as part of an $83 million mixed-use project, which includes apartments and retail space. This project is the latest in a series of revitalization efforts aimed at transforming the downtown through infrastructure upgrades and redevelopment.
Full Story: The Indianapolis Star (tiered subscription model) (10/7) 
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News from NAR
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Fair & Equitable Housing
Mankato, Minn., is prioritizing affordable developments and will try to win approval for state and federal funding that would pay for a 64-unit complex. Another project, focused on supportive housing for individuals transitioning out of homelessness, could receive funding in December.
Full Story: The Free Press (Mankato, Minn.) (tiered subscription model) (10/6) 
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Legislation & Regulation
A surprising surge in job growth and a drop in unemployment have reignited discussions about the "no landing" scenario, where the U.S. economy continues to grow without a recession. This has led to a reassessment of the Federal Reserve's potential rate cuts, even if sentiment remains geared towards further cuts in the coming months. "The pain trade was always higher-front end rates due to less rate cuts being priced in," said George Catrambone, head of fixed income at DWS Americas. "What could happen is the Fed either delivers no more rate cuts, or actually finds itself having to raise rates again."
Full Story: Barron's (10/4),  Bloomberg (10/6) 
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The U.S. economy added 254,000 to nonfarm payrolls in September, up sharply from August and well above the Dow Jones consensus forecast of 150,000, according to the Labor Department. The unemployment rate declined to 4.1%.
Full Story: CNBC (10/4),  Bloomberg (10/4),  The Wall Street Journal (10/4) 
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