Hi John,
Digital advertising is on the cusp of transformation due to Google’s anticipated move to phase out cookies next year.
The transition away from third-party identifiers is a call to action for advertisers. However, more than 4 in 10 advertisers admit to being unfamiliar, or only moderately familiar, with targeting methods that don’t rely on cookies, per International Data Corporation and Ogury research.
Join me (register here!) as I share why ad executives are uneasy about phasing out third-party cookies, the promise first-party data holds as a solution, and what should be on your mind as you plan for 2024.
Reserve your seat today for Thursday, November 30 at 2pm ET / 11am PT.
See you soon,
Paul Verna
Principal Analyst
Insider Intelligence |
