Hi John,

More viewers are tolerating ads when streaming their favorite shows. Ad-supported streaming’s share of total time spent with TV and connected TV (CTV)—excluding YouTube—nearly doubled between June 2022 and June 2023, according to Madison and Wall. This is putting streaming services on a path to profitability.

Register now and join Ross Benes, our senior analyst, as he breaks down the latest developments in the digital video landscape, including whether the Hollywood strikes will impact our CTV and traditional TV ad spending forecasts, and more.

Sincerely,
eMarketer Editors

This Meet the Analyst Webinar is made possible by StackAdapt.

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