Hi John,
Social commerce isn’t showing signs of slowing down. But it’s getting trickier to convert non-buyer social users into buyers. While TikTok Shop holds promise for capturing the Gen Z market, most of the sales uptick will be from current buyers digging deeper into their wallets.
Register now and join Jasmine Enberg, our principal analyst, as she unpacks what’s driving social commerce growth, if TikTok Shop will be a huge hit, and more.
Sincerely,
eMarketer Editors
This Meet the Analyst Webinar is made possible by Smartly.io.
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