College Student Turned Experiential Marketing Entrepreneur on the Value of Immersions vs. Impressions
After graduating from Syracuse University and interning at Snapchat and Spotify, Julia Haber knew that there was something about in-person engagement that was missing from many brands. 10 pitch competitions later, Julia founded  WAYV, an experiential marketing company that brings retail pop-up shops to college campuses all over the country for brands like Lululemon, AT&T and Rent the Runway.

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Mastercard, H&M, Lyft and Bud Light are doing it right

It sounds like a made-up title, but it's the real thing