|
| |
|
|
Meet the Man Producing the Trump Show (aka the Republican National Convention) Phil Alongi's follow-up to 2012 By Chris Ariens With less than two weeks before Republicans gather in Cleveland to nominate their candidate for president, the team assembled to broadcast the four-day convention has quickly worked to transform Quicken Loans Arena, ...
Read more » |
|
| |
|
| |
|
| |
|
Disney Channel Sees Big CPM and Volume Gains as Toy Companies Expand Holiday Ad Buys Surging category propels upfront By Jason Lynch As more media companies pull within sight of the finish line, Disney Channel is the latest to conclude its upfront negotiations. The company—which includes Disney Junior and Disney XD—saw big CPM (cost ...
Read more » |
|
Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront Volume up 2% to 3% By Jason Lynch All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in advance of the July 4 holiday, Turner has ...
Read more » |
|
NBCU’s New Branded Content Studio Launches Satirical Campaign With Sabra Videos will run on social pages and Vox Media properties By Jason Lynch NBCUniversal's new branded content studio, which the company launched in March to develop and produce content for clients that could also exist outside its own platforms, has landed its first major partnership, ...
Read more » |
|
| Featured Jobs | | Vice President, Communications International Council of Shopping Centers, Inc. New York City, New York (US) | | CEO & Publisher, Religion News Foundation/Religion News Service Religion News Foundation The Foundation is based in Columbia, MO; the news service is based in Washington, DC. | | Account Coordinator Moxie Communications Group New York City, New York (US) | | Associate Online Editor Car and Driver Ann Arbor, Michigan | | Email Marketing Coordinator Guilford Publications, Inc New York, NY | | See More Jobs » |
|
|
|
How Brands Are Using Social Media to Make a Splash With Summer Fridays Delta, Leinenkugel and Spotify roll out efforts By Christopher Heine Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or the privilege of getting a free day off—thanks, boss—or at least leaving ...
Read more » |
|
NBC Olympics’ CMO on the Herculean Task of Marketing the Games And his network’s promotional blitz By A.J. Katz As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience. And for the past dozen Olympics, first as CMO of the NBC Sports Group and ...
Read more » |
|
A Study of TV-Related Tweets Finds Hate More Than Love Drives Viewership Canvs looked at thousands of episodes By Marty Swant Love triumphs over hate except on television.
Read more » |
|
| |
|
