Fundraisers often overlook donors who give at a level in the middle, between major gifts and annual giving, even though these supporters often bring in more than a third of a nonprofit’s total gifts.
How can your nonprofit attract more midlevel donors, make them feel valued, and inspire loyalty?
Our webinars include live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 202-466-1032.
Nina Burkey oversees midlevel giving at the Arbor Day Foundation, the largest nonprofit member organization dedicated to planting trees. She focuses on mass communications, acquisition, and retention of middle donors while bridging the gap between membership and major gifts. Burkey has led the growth of midlevel giving since the program’s launch in late 2020, exceeding the revenue goals for these donors by 25 percent in the first year.
Alia McKee
Alia McKee, Principal, Sea Change Strategies
Alia McKee is a veteran communications and fundraising strategist who specializes in helping nonprofits revamp their midlevel programs to raise more. She has worked with groups including Everytown for Gun Safety, Amnesty International USA, MoveOn.org, Best Friends Animal Society, and the Sierra Club, among others. McKee is also a seasoned leadership coach who helps nonprofit leaders navigate complex professional and personal challenges.
This session qualifies for 1.25 CFRE credits and is produced with support from DonorPerfect.
