Craft an Annual Communications Plan That Pays Off at Year’s End
Thursday, February 10 | 2:00 - 3:15 PM ET
To get the best results during the giving season, it’s essential to stay connected to donors all year long. But how can your nonprofit map out a plan for the year when so much is still uncertain?
How to plan a communications strategy for 2022 despite unpredictability
What’s working now in terms of fundraising messages and appeals
Advice for managing content on many communications channels
You'll also get advice on how to create a smart 12-month outreach calendar, coordinate your messages on a variety of communication channels, and ensure no donors get overlooked.
Plus, you’ll get a sample annual plan that you can adapt to improve your donor communications — and raise more at year’s end.
Register todayand join us live or watch the recording whenever you like.
Meet the Speakers
T. Clay Buck
TCB Fundraising
T. Clay Buck has 30 years of experience in fundraising, including working as a frontline fundraiser at several nonprofits and as a senior consultant for national firms. Buck served as president of the Association of Fundraising Professionals Las Vegas chapter and co-wrote the U.S. “Critical Fundraising Report” for Rogare, the fundraising think tank. A certified fundraising executive, he teaches at the University of Nevada, Las Vegas.
Lindsay McCreary oversees fundraising at La Jolla Country Day School in San Diego. She has experience in multimillion-dollar special events, database management and migration, and annual and special giving campaigns. Before joining La Jolla, she led two nine-figure capital campaigns at a large hospital foundation. McCreary specializes in change and operational management geared toward maximizing efficiency and ensuring a positive experience for donors.
