Online giving keeps growing year after year. But as more nonprofits vie for donors’ support online — and the news cycle is filled with crises — it can be difficult to capture attention and hit fundraising goals.
Which online tactics are working now, and which pandemic adaptations do savvy fundraisers plan to make permanent?
Join us tomorrow forRevamp Your Online Fundraising Strategyto get answers to these questions and more from top fundraisers at two organizations known for their digital prowess.
Our expert guests will share:
Must-haves for a successful online strategy
Smart ways to fight compassion fatigue amid multiple crises
Insights into new ways to engage supporters and attract gifts
Register nowto join the conversation live — or watch the recording whenever you like. This session includes live captioning and ASL interpretation. To request other accommodations, please emailcopevents@philanthropy.comor call 202-466-1032.
Acting Director, Digital Campaigns, American Civil Liberties Union
Sarah Bleviss oversees online fundraising at the ACLU. During her decade-long tenure, she has led testing, optimization, and data-analysis of the group’s efforts to engage people and raise money online. Bleviss has expertise in both acquiring and retaining online supporters, focusing on managing the experience of those who receive ACLU communications on many channels. She has more than 15 years of experience in nonprofits and online advocacy.
Lead Advisor, Digital, Marketing and Innovation, Save the Children
Ettore Rossetti has pioneered many online innovations at Save the Children since 2004, including launching its digital marketing practice, social media presence, and crytophilanthropy initiatives. He also co-founded the organization’s Stream Team, a community of gamers, vloggers, and content creators who help raise awareness and money to support the group’s work. Rossetti has worked in marketing communications for more than two decades.
