Hybrid fundraising events enable you to reach all your supporters — people eager to gather in person and those who prefer to stay virtual. You can even attract donors from around the United States or abroad.
But keeping people engaged at home and in person takes creativity and a smart plan.
Key things to think about — and pitfalls to avoid — when planning a hybrid event
Proven tactics to boost giving during the event
Ways to combine online and in-person elements to engage both audiences
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Meet the Speakers
Angie Lane
Houston Ballet
Angie Lane oversees fundraising at Houston Ballet, whose 2021 hybrid ball raised nearly $850,000, far exceeding the $500,000 goal. Previously, she held leadership positions at Houston Grand Opera, American National Red Cross, and Girls Inc. A Certified Fund Raising Executive, Lane often teaches fundraising courses at the Rice University Glasscock School of Continuing Studies.
Samantha Swaim has more than 20 years of event-planning and fundraising experience. She is founder of Swaim Strategies, a consulting firm that specializes in successful fundraising events. Swaim is co-author of the book, “Planning a Successful Major Donor Event,” and founder of Elevate, an annual conference focused on fundraising events.
