Fundraising Webinar

How to Inspire Legacy Gifts

Thursday, September 23 | 2:00 - 3:15 PM ET

Baby boomers are expected to pass down about $70 trillion from their estates in the next two decades, and the pandemic is driving many to focus on their legacies now.

How can your nonprofit inspire more donors to make bequests while remaining sensitive to the health crisis?

Don’t miss tomorrow's webinar, How to Inspire Legacy Gifts, at 2 PM ET, to get smart tips and real-world examples from our expert guests. You’ll learn:

How to craft messages and appeals that are sensitive to the pandemic, resonate with donors, and attract bequest
Ways to recognize planned-giving donors and inspire their loyalty
Vital steps to take to build a successful legacy-giving program

Meet the Speakers

Karla Kalis

PAN Foundation

Karla Kalis oversees individual giving at PAN Foundation, a nonprofit that helps underinsured people with serious illnesses pay the out-of-pocket costs of their treatments. She leads PAN’s digital and direct-mail fundraising campaigns as well as its donor acquisition, cultivation, and stewardship efforts. Kalis focuses on a variety of giving options including peer-to-peer fundraising, employer-matched giving, bequests, and stock investments.

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Steve Maughan

Humane Society of the United States

Steve Maughan provides the strategic vision for the planned giving programs at the Humane Society of the United States and the Humane Society International. Previously, he led the national legacy giving program at Oxfam America and was the northern New England planned gifts director at the American Cancer Society.

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Register today and join us live or watch the recording whenever you like.

This session qualifies for 1.25 CFRE credits.

This webinar is produced with support from PG Calc.

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