Polymath entrepreneurs; Tariff wins; Marketplace success ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
June 25, 2025
Merchandising Lessons from Top Marketplaces
Ecommerce merchandising organizes, presents, and highlights products to maximize revenue.
The world’s leading ecommerce marketplaces offer powerful merchandising lessons for merchants great and small. From Amazon’s dense deal grids to Etsy’s lifestyle collections, these sites show how merchandising can guide shoppers and drive sales.
To this end, I took screenshots this month of the home pages of 10 marketplaces and used artificial intelligence to spot common merchandising traits.
Anchor with Clear Value
Top marketplaces make discounts, bundles, and price points instantly visible to drive conversions. I observed many such signals, such as:
“From $10,” “Up to 20% off,” and similar value language.
Feature deal grids, daily savings, and limited-time promos.
Highlight bundles or multi-buy offers.
On Walmart’s home page, a large and colorful block promoted “Sandals for the fam, from $10.” The banner cites Reebok, a prominent brand, presumably because $10 may be lower than shoppers expect.
Setting a lower-than-expected starting point helps Walmart draw attention to the banner and the products it links to.
Read article >
How to Extract ChatGPT’s Fan-Out Queries
Knowing the fan-out queries associated with an initial prompt helps publishers understand the platform's interpretations and priorities.
Read article >
Instant Practical Ecommerce Webcast
Tariff Turmoil: How Ecommerce Brands Can Still Win
In this 20-minute webcast, trade expert Thomas Taggart breaks down what’s changing in trade, what it means for your margins, and how top brands are adjusting.
Watch now >
Retail Media’s Performance Dilemma
Selling ads to suppliers can transform a traditional relationship, shifting retailers to vendors and suppliers to buyers.
Read article >
From the Archive: August 2020
Successful Entrepreneurs Are Polymaths
Having founded and sold multiple ecommerce companies, Web Smith of 2PM believes successful entrepreneurs must be polymaths to understand opportunities.
Read article >
📊 Ecommerce Chart
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Ecommerce Conversations Podcast
Faith, Family, and Ecommerce
Don't Exit for the Wrong Reasons
Pro Tennis Player Pivots to Ecommerce
Great Mom Builds Global Craft Biz
YouTube Ad Secrets for Ecommerce
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Resources from our advertisers.
Essentials of Marketplace Success
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Tariff Turmoil: How Ecommerce Brands Can Still Win
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