Other things to know about - Enter the Digiday Awards for the chance to gain recognition as the best in media and marketing. New categories include Best Use of Retail Media, Best AR/VR Campaign and more. Submit by Friday, May 3 to secure the best rate.
- Brands are leaning into media mix modeling to understand cross-channel lift across all their marketing efforts to build the best media mix and drive growth. Sponsored by Wpromote.
- Publishers’ carbon footprint data and subsequent reduction will be critical for advertisers and others in the value chain to achieve net zero. Sponsored by Cedara.
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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers say they can’t recall a worse time to run ads on the platform. | | |
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howdy! | | | | | Advertisers are shifting carbon measurement from ad campaigns to ad supply chains. | | |
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| | | | | Advertisers need a deeper understanding of customer behavior to succeed in the competitive retail media landscape and data clean rooms allow partners increased transparency without sacrificing security. | | |
howdy! | | | | | Agencies and influencers are increasingly focusing on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches – but experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance. | | |
| | | | | As brands grow and customer demand increases, existing tech stacks often need help to scale effectively. | | |
howdy! | | | | | At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel— feature the capital letters AI In their headlines. And the topic will be pretty inescapable in most of the conversations that take place onstage or around the event. | | |
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| | | | | Linear remains valuable for companies looking to maximize their catalogs and engage with audiences seeking lean-back experiences. | | |
howdy! | | | | | It’s only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention. | | |
howdy! | | | | | Last week, tech companies like Google, Microsoft and Amazon all announced updates more updates for their cloud and AI efforts | | |
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