| You’ve heard a lot over the last two years about what generative AI tools can do, but what will they actually do when integrated in your regular marketing processes and campaigns? For many advertisers on Meta platforms, the possibilities are becoming a reality. This week, the company is rolling out genAI video editing and creation tools to add to a growing slate of image and text capabilities. What does this mean for practical purposes? Well, if you have a high-performing product image that sells a lot of units, you’ll be able to upload it and turn it into an animated video asset for Instagram Reels. A/B testing is a familiar strategy to optimize email content. Today, contributor Kath Pay takes us step-by-step through the use of genAI to create A/B email variants. Chris Wood
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