DAILY SCOOP

Meta roiled by week of bad headlines, 60% of reporters say they check companies’ social media pages and Skippy Peanut Butter issues recall

Also: Duolingo offers a tongue-in-cheek message for April Fool’s Day.

THE FRIDAY REPORTER

Axios’ Hope King talks about covering the transformation of business

The reporter shares a look at her work covering the unprecedented events that have remade the business landscape after years of pandemic response.

PR INDUSTRY

As Ruder Finn and Peppercomm join forces, these are the PR trends leaders see on the horizon

Peppercomm will continue working under its brand name with employees in New York, San Francisco and London, after being acquired by Ruder Finn.

CRISIS COMMUNICATIONS

How media monitoring can calm a crisis

Follow the conversation to make sure your crisis messaging rises to the needs of the moment.

WINNING CAMPAIGNS

Children’s Health boosts overworked health care workers’ engagement during pandemic by 70%

Strategies included a pop-up 7-Eleven store in a hospital, buttons featuring workers’ smiles and more, leading to a win in the ‘Employee Engagement’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

DAILY SCOOP

The Academy defends inaction during Oscars, tracking sentiment over religious objections to vaccines and Bruce Willis’ diagnosis prompts dialogue on aphasia

Also: a look at Twitter’s unrequited love for the NASA Perseverance Rover.

WRITING & EDITING

Beyond commas and typos: What to look at when you’re editing

Ask these three questions to make sure you’re editing and not just proofreading.

MEASUREMENT

Broadcast news has a measurement problem. PR pros should learn from it.

A recent episode of Jon Stewart’s new Apple TV show suggests that the big cable outlets might not have great numbers about their real engagement.

EMPLOYEE ENGAGEMENT

These are the top 10 tech trends for communicators in 2022

Get the most out of your existing technology – and look to add strategically.

BRAND JOURNALISM

Trust your talent: How backing off micromanaging makes for stronger branded stories

Learn how The Weather Channel’s Ally Hirschlag builds trust-based relationships with writers in her brand newsroom.

DAILY SCOOP

Meta’s smear campaign against TikTok exposed, employee archetypes who care about ESG and Etsy’s sellers protest fee increase

Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.

PR INDUSTRY

How to be a GOAT among communicators

The chief communications officer for Lockheed Martin shares the fundamentals of PR greatness and developing your ‘growth mindset.’

A DAY IN THE LIFE

BCW’s Sabrina Browne on balancing being a family caregiver and client leader

The agency vice president offers a look at her work, her book recommendations and best career advice.

MEDIA RELATIONS

What journalists at local outlets wish PR pros knew about their jobs

If you’re pitching local media, read this.