Also: Lids partners with legacy Black sports organizations for exclusive apparel line and more.

TODAY’S HEADLINES – 02.15.2022  
 
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PR INDUSTRY

How agencies can win in this hyper-competitive hiring moment

Here’s how one PR agency hopes to continue its 15-year tradition of busting norms.


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WRITING & EDITING

5 communication tips to build trust with workers

Be honest—especially when the news is bad. Encourage employees to ask tough questions, and clearly convey top leaders’ vision for the future.



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DIVERSITY AND INCLUSION

How to prove DE&I results—and why it’s become a crucial practice for agencies

Clyde Group’s recent report demonstrates how to share your progress on diversity and inclusion. It’s an accounting that is increasingly important when competing for clients.


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MARKETING

Brand messages that scored during Super Bowl LVI

Electric vehicles, cryptocurrency and digital experiences were all on display for the NFL’s big game on Feb. 13.


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PR INDUSTRY

Who PR pros are prioritizing for Valentine’s Day

We ask PR pros to say who the most important person they talk to each day—and its often a spouse or family member.



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CORPORATE SOCIAL RESPONSIBILITY

Companies shift ESG priorities toward racial justice

New data shows where and how companies plan to invest and allocate charitable dollars.


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THE WORKPLACE

How to use ‘power networking’ to build your community

All it takes is a handful of 15-minute calls each week. Here’s how to make the most of your extended professional family.


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INTERNAL COMMUNICATIONS

5 steps to optimize an internal communications plan

A guide from Firstup details an actionable process with seven templates to help with starting or updating an internal communications strategy.


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DAILY SCOOP

Tesla denies discrimination allegations, travel brands fail to win over Black travelers and Unilever hints at Ben & Jerry’s return to Israel

Also: OpenTable shares most romantic restaurants in America, Meredith shelves print editions of Entertainment Weekly and InStyle, and more.



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MEDIA RELATIONS

Why your $5M Series A fundraise won’t guarantee media coverage

Here are four tips to rise above the noise from a PR pro.


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CRISIS COMMUNICATIONS

Why and how PR pros should beware apology fatigue

For those who need to offer a mea culpa, quality matters more than quantity.


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THE FRIDAY REPORTER

Washington Journal’s John McArdle on curating a national conversation

The host and producer for CSPAN’s three-hour daily call-in program shares how he thinks about meeting audiences where they are.


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