Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic

Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers aren’t hitting the panic button — yet.

Additional coverage:

• Netflix’s Christmas Day NFL coverage was a hit among viewers and advertisers. In the short term, that performance will defuse industry concerns over the service’s ability to host major sporting moments.
• This week’s Digiday+ Media Briefing hones in on the business areas that publishing execs say they will prioritize this year — and what they are leaving behind in 2024.
• Today's edition of our CES Briefing features an interview with Stagwell’s Mark Penn about the landscape for agencies and a recap of a session from OpenAP’s Audience Summit on the disconnect with streaming ad data.
• Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform in order to help guide clients to better fine-tune their investments and messaging across the CTV space.
• 2025 Notebook: Emboldened by the introduction of new major esports events, esports industry leaders are projecting confidence going into 2025.
• When it comes to CTV, Mars Petcare is using a supply-side platform — the tool publishers normally use to manage ad sales — to buy ads directly, skipping the usual DSP route altogether.
• 2025 Notebook: The creator economy is gearing up for a lot of change over the next year — from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content.