DAILY SCOOP

Meta promises more ad transparency, Jif recalls contaminated peanut butter and Americans’ shifting views of LGBTQ+ neighbors

Also: The Cincinnati Zoo aims to educate on World Turtle Day.

MEDIA RELATIONS

3 timeless tips to score more press

There’s a reason journalists think PR pros spam them. Here’s how to change their minds, build better relationships with the reporters you pitch—and a better collection of clips.

THE CONSULTANT IS IN

The SEC securities fraud lawsuit affects your sustainability report. Here’s how.

The agency’s securities fraud lawsuit presents extreme facts but offers lessons for communicators of every company.

EMPLOYEE ENGAGEMENT

How to encourage employee-generated content

Learn how to use employee-generated content (EGC) to fuel employee retention, engagement, and recruitment.

CASE STUDIES

Goop’s controversial 'Diapér’ stunt: 4 lessons for PR pros to consider

Whether you think the stunt was brilliant or a flop, there are takeaways for your next campaign.

DAILY SCOOP

Facebook silent on ads next to graphic Buffalo shooting posts, McDonald’s and Wendy’s sued over burger size and what consumers want from influencers

Also: KIND celebrates World Bee Day with influencer campaign.

WINNING CAMPAIGNS

B&G product launch wins in the face of stiff opposition

Gillian Small PR faced competition for consumer attention in a tumultuous news environment. Its work has earned first place in the ‘Grand Prize: Media Relations Campaign of the Year: Under $10,000’ category in Ragan’s 2021 Media Relations Awards.

MARKETING

5 considerations to nail your rebrand

Here’s a look at lessons from one communicators recent experience shepherding her organization through the process.

THE FRIDAY REPORTER

What makes a story resonate internationally

A former reporter with the BBC and now a senior advisor at the UN Foundation talks about how media crosses continents to cover some of the biggest stories of our time.

DAILY SCOOP

Wells Fargo defends hiring practices, YouTube changes ad, creator features and short-form video ranks No. 1 for social media engagement

Also: TikTok will now allow users to credit creators of viral trends.

PR INDUSTRY

Why ‘soft skills’ in PR are anything but

Here’s a look at some of the skills that can make or break a PR career.

DIVERSITY AND INCLUSION

How DE&I efforts evolved in 2021, according to Ragan survey

More than 1,000 respondents to Ragan’s Communications Benchmark Survey shared how DE&I is going in their organizations — and what obstacles still stand in the way.

PR INDUSTRY

How PR can prove value to the C-suite, says Footprint’s Heather Knox

The senior VP and head of communications for materials science company Footprint talks about the essential role of the modern comms pro.

MARKETING

These SEO trends can help your content rank higher in search

Read on for SEO trends from Semrush’s “State of Search 2022” study.