Your customers likely have vastly different expectations attending an industry event or when they’re visiting your website. But at each touchpoint or experience, they’re engaging with content.
Today, contributor Scott Gillum outlines four main buckets for content and how they each contribute to your marketing program. One key that may not surprise you is that content performance in each of these areas depends on customer preference. So not only should your brand be an authority on topics that impact customers, but you should really know your customers’ content preferences. It’s always important to meet customers where they are!
And where will the top marketing minds be in less than two weeks? At The MarTech Conference, our free, virtual two-day event. You can find out more by checking out the agenda and list of speakers.
Chris Wood
Editor
