Meta's been blasted by the EU privacy watchdog for breaching GDPR — now what? Hefty fine to pay aside, what will Meta's new plan to comply with GDPR be, and will this cause a ripple effect of similar actions across the pond and with other social platforms? Additional coverage: - From The 2023 Notebook: TV ad buyers and sellers are unlikely to do away with the upfront anytime soon, if ever, but change is coming to advertising's futures market.
- Future plc has closed its office in Atlanta, Georgia, originally billed to be the new U.S. video production hub to create more lifestyle, home and entertainment content.
- The money that largely fuels player salaries in esports — i.e., from venture capital investors and advertisers — is drying up as the economy gets dicier.
- From The 2023 Notebook: Despite all the hype, marketers say 2023 will be another year of Web3 experiments amid uncertain budgets and uncertain results.
- With more players and platforms in the video advertising space, Pepsi looks to revamp its video strategy.
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| | | | | Hefty fine to pay aside, what will Meta’s new plan to comply with GDPR be, and will this cause a ripple effect of similar actions across the pond and with other social platforms? | | |
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howdy! | | | | | TV ad buyers and sellers are unlikely to do away with the upfront anytime soon, if ever, but change is coming to advertising’s futures market. | | |
| | | | | As sustainability becomes business-critical for brands, the ad tech industry is developing solutions to help advertisers activate and run sustainable ads. | | |
| Advertisement |  | | |
howdy! | | | | | Future plc has closed its office in Atlanta, Georgia, originally billed to be the new U.S. video production hub to create more lifestyle, home and entertainment content. | | |
| | | | | Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters. | | |
howdy! | | | | | The money that largely fuels player salaries in esports — i.e., from venture capital investors and advertisers — is drying up as the economy gets dicier. | | |
| Advertisement |  | | |
| | | | | Headless commerce solutions are becoming an essential strategy for brands, but they aren’t built in the same way as traditional content management systems. | | |
howdy! | | | | | Despite all the hype, marketers say 2023 will be another year of Web3 experiments amid uncertain budgets and uncertain results. | | |
howdy! | | | | | With more players and platforms in the video advertising space, Pepsi looks to revamp its video strategy. | | |
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