Other things to know about - Your last chance to submit entries for the Digiday Content Marketing Awards is this Friday, March 1. Recognize your team and join past winners including Disney, Airbnb and more.
- A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. Sponsored by Seedtag.
- Targeting attention requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine.
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| Top Stories |  | | Ivy Liu |
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| | | | | A number of marketers are frustrated that they aren’t getting the premium service they believe they’re shelling out for. | | |
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howdy! | | | | | Advertisers’ emphasis on performance has led some TV network and streaming service owners to guarantee their ability to deliver against specific business outcomes. | | |
| | | | | While there’s no shortage of identity solutions on the market, category expertise and data will remain central to successful campaigns. | | |
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howdy! | | | | | Next week’s DMBS stage will host holding company executives, independent media agency leaders, clients and ad-tech experts who will share their knowledge, best practices and experiences with the audience. | | |
| | | | | For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. | | |
howdy! | | | | | Some media companies are putting the spotlight on their podcasts at SXSW this year in a bid to land business from new advertisers. | | |
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| | | | | Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more reaches consumers in the best manner possible. | | |
howdy! | | | | | Mozilla researchers say popular methods for disclosing and detecting AI content aren’t effective enough to prevent harm. Meanwhile, Pindrop is bringing more scrutiny to AI-generated audio. | | |
howdy! | | | | | While sports media investments are rising, the complicated media landscape is forcing agencies and advertisers to rethink their content strategies. | | |
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