X/Twitter’s self-destruction opened up a big niche in the social media ecosystem. Meta’s Threads was the first challenger to enter the ring. Users flocked to it even though the platform was a work in progress. Now, it’s testing out advertising in the U.S. and Japan and we have the details.
Don’t put off to Q3 what you should be spending now. Ryan Phelan explains why instability is already 2025’s word of the year and why marketers should accelerate budgets and prepare for change.
And if you have a few minutes, would you take our 2025 State of Your Stack Survey? We’ll be discussing the results at The MarTech Conference in March.
Constantine von Hoffman
Managing Editor
