The Scoop: Meta shuts down disinformation tool ahead of U.S. election

Plus: The Onion releases a paper edition (yes, really); FTC cracks down on AI-driven fake reviews.

How I Got Here: Disney’s Kelly Liyakasa on the evolution of the communicator’s role

Kelly Liyakasa of Disney shares how music fuels her creative inspiration during her workday.

The Friday Reporter: Eleanor Hawkins

Proven PR strategies for startup success

One key: Make sure messaging aligns with the company’s development stage. 

By the Numbers: What PR pros should know about the habits of middle-income earners

How this vital demographic thinks, spends and scrolls.

What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career

An exclusive excerpt from Mary Olson-Menzel's new book.

  Member Content

How to select the right data to impress leadership

Data should inform storytelling decisions, not overwhelm them.

How AI helps Lake County, Florida’s Levar Cooper research, plan and break down barriers

Creating an AI policy and working group has helped this county look to the future.

What a publicist thinks about weathering a viral controversy as ‘Green Dress Girl’

Rachel Parrish tells PR Daily about how she branded herself and bounced back from internet infamy.

Getting a seat at the leadership table: The power of data analysis

As invaluable as it may be, a strong sense of intuition is no longer enough.

The Scoop: Coca-Cola retracts ad in Bangladesh over misleading statements about Palestine

Plus: NBC celebrates a golden Olympics; Donald Trump falsely claims images of Harris campaign are AI.