 |
 | News for Today's Top Marketers |
|
 |
 |
| Rebrand includes revamped logo, tagline By Katie Richards Today, MetLife debuted a new brand identify, including a revamped logo and tagline, marking the first big marketing shift for the brand in over 30 years. The move comes more than a year after the life insurance ... Read more » |
 |
| Generated a 3,100% lift in chatter By Christopher Heine |
|
|
|
|
| Sierra Club buys geofilter ad in Vegas By Christopher Heine |
|
|
|
| He and the red sweater tour Washington, D.C. By Marty Swant |
|
|
|
| Also, has Trump been frugal or foolish with TV ads? By David Griner It's one of the biggest weeks of the year for marketers, with ANA's Masters of Marketing conference getting underway. So our podcast panel is ready to talk about the biggest issues facing many of today's ... Read more » |
|
| The power of defiance, and imagination, to heal By Gabriel Beltrone A boy suffering from kidney failure isn't weak. He's a gladiator about to step into the ring for battle. Read more » |
|
| 'Troll Trump' fundraising tool is now live By Marty Swant Donald Trump's tweets from now until Election Day are about to start delivering money directly to Hillary Clinton's campaign. Read more » |
|
| Featured Jobs | | Voice Media Group Phoenix, Arizona | | Serino/Coyne, LLC New York City, New York | | National Automotive Magazine and Digital Platform Philadelphia, Pennsylvania (US) - | | PHAIDON New York | | Welk Aviation Boston Massachusetts | | |
|
|
|
| Brand chief Marc Pritchard talks raising the bar on creativity By Christine Birkner In the not-so-distant past, Procter & Gamble once produced massive amounts of unfocused branded content, often to laughable results, like a 10-minute video of a boy raised by goats for Pepto-Bismol and social ... Read more » |
|
| Satire, informed by a grim reality By David Kiefaber McCann New York is taking a satirically Swiftian approach with its latest PSA for the Brady Campaign to Prevent Gun Violence. Read more » |
|
| What, no wingtips? By David Gianatasio Virgin America's First Class Shoe isn't just some plain old sneaker. Read more » |
|
| |
|
