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| The brand changed the tone of its original campaign By Katie Richards MGM Resorts International has released a new ad following the deadly mass shooting in Las Vegas 18 days ago. The 30-second spot, "Together We Shine," debuted during opening night of the 2017-2018 NBA season and has immediately drawn criticism on social media. MGM originally released its first brand campaign, "Welcome to the Show," on Sept.... Read more » |
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| What are you prepared to stand up to? By Tim Nudd |
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| Promoted Content by IBM Watson Analytics for Social Media | | Uncovering insights to create a competitive advantage |
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| 'Drink with your face,' says W+K's new U.K. work By T.L. Stanley |
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| 'On a mission' after last season's Finals loss By Kristina Monllos |
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| Digital drives our planning, but the goal is to disconnect By Mark Tungate Why do we travel? That was the central question I wanted to answer when I began researching a book about the travel business. Its title, The Escape Industry, may be something of a spoiler when it comes to my conclusion. But as with all journeys, I learned a lot of other stuff along the way.... Read more » |
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