Elite Sports Clubs Purchased by Owners of Lakeshore Sport & Fitness

Kay Yuspeh sold her five Elite Sports Clubs to owners of the two Lakeshore Sport & Fitness clubs in Chicago. Elite will retain its name, its staff and its pricing structure, but some changes are planned.

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Effectively Market to Millennials by Focusing on Brand Values and Avoiding Stereotypes

Millennials represent 33 percent of all active health club memberships in the United States, and members of this group will spend an average of $112,000 on fitness during their lifetime. In Club Industry's latest webinar, SportsArt's Britt Harris explains how to strategically market to this savvy yet often misunderstood demographic.

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Follow the Fitness Leaders: Balancing Emotions with Pragmatism in the Health Club Business

In this installment of Follow the Fitness Leaders, six industry executives weigh the pros and cons of making emotional versus pragmatic business decisions and share how they typically handle issues at their own health clubs.

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Your Guide to Adding Online Training to Your Business

Online training can feel overwhelming to trainers who don’t have tech skills or the extra hours in their schedule to develop a new segment of their business. But building those online skills is important because trainers with online capabilities can add accountability for clients, can help clients outside a training session and can present fun opportunities for community and gamification. Register for this free Master Class webinar, “Guide for How to Add Online Training,” presented by Greg McCoy of [Hidden] Gym at 2 p.m. Eastern on Thursday, Dec. 12 to learn how to offer online training in a way that increases your bottom line and your clients’ happiness. Register now by going here. 

Affordable, Quality & Current Education Coming to a City Near You!

There is something for everyone in the affordable three-day Club Industry Business Summit in Boston. Please visit: www.scwfit.com/business. At only $199 you can experience 44 sessions and 30 presenters featuring fitness business sessions exclusively dedicated to marketing, technology, trends, sales, retention, social media, products, programming, finance and leadership. Register by going here.

The Future of Personal Training Podcast

Check out one of the newest Club Industry Podcast episodes on the future of personal training, recorded at the 2019 Club Industry Show. In this podcast, Michelle Blakely of See Jake and Jane Train, Greg McCoy of [Hidden] Gym and Dayton McPherson of Healthtrax discuss various training topics, such as career-path viability and the evolving influence of technology in training. Other podcasts available to download are interviews with World Gym International CEO Guy Cammilleri and COO Doug Katona, Gold’s Gym International CEO Adam Zeitsiff, 24 Hour Fitness CEO Tony Ueber, Upgrade Labs Vice President of Experience and Programming Amanda McVey, Crunch Signature CEO Keith Worts, Honor Yoga Founder Maria Turco, The Lab Owner Michael Piercy and Retrofitness Founder Eric Casaburi. You can stream or download each episode at Club Industry's SoundCloud page . 

The Changing World of Personal Training

Club Industry has released its latest report, “The Changing World of Personal Training,” available for free download. The report is designed to help you navigate some of the present-day and future challenges surrounding your trainers, including how to ensure they are striking a healthy and effective work-life balance and how to educate and empower trainers to embrace trends such as healthcare integration. Sponsored by American Council on Exercise, Eleiko, Fisikal, Power Systems, Talent Hack and UPshow, the report can be downloaded here.