To say that it’s been widely understood that AT&T was looking to offload Xandr, the outcome of its 2018 AppNexus purchase, for some time would be an understatement, at the very least. And with the news that Microsoft has bought Xandr for an undisclosed fee, this deal represents the close of another chapter of one of the most iconic names in ad tech. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The long protracted tale of how AT&T tried (and failed) to build an ad tech empire that could rival Google ends with a sale to Microsoft. | | |
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howdy! | | | | | As omicron fuels new cases of COVID-19, agencies share how they’re navigating this year’s holiday parties. | | |
| | | | | Marketers are focusing on digital out of home as a brand- and data-safe channel, and an increasingly essential option as the audience and privacy landscape continues to evolve. | | |
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howdy! | | | | | The Future of TV Briefing this week looks back at some of the biggest developments in TV, streaming and digital video industry in 2021. | | |
| | | | | Rather than seeing second-screening as a nuisance, marketers are using it as an opportunity to apply more targeted, direct messaging in real time. | | |
howdy! | | | | | 2021 was a banner year for Electronic Arts. The game developer’s earnings nearly doubled between Q2 2021 and Q2 2022, reflecting the increasing prominence of video games as a tentpole of popular culture | | |
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| | | | | After more than a year of change, customers’ expectations of loyalty programs have shifted and retailers are working on new approaches to give consumers what they want. | | |
howdy! | | | | | Over the past two years, we’ve brought together the Digiday community through in-person summits, virtual workshops and everything in between. And with each new iteration of the pandemic, we learned something about connecting like-minded peers – face-to-face, over Zoom or otherwise. As we head into 2022, there may be more obstacles in bringing media and […] | | |
howdy! | | | | | With virtual spaces becoming a playground for under-18 internet users, brands and platforms have adapted accordingly. | | |
| | | | | Sports fans are investing in crypto and NFTs thanks to a golf game created by Turner Sports. |
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