| Good morning Marketer, are you in the market to test a new tool? Small businesses, in particular – this one’s for you. The Microsoft Digital Marketing Center (DCM) – a free platform designed for SMBs to manage automated search and social campaigns – is now available in open beta in the U.S. The company had been piloting the free platform across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to beta, Microsoft has added several new features, among which include on-site analytics that report whether users complete desired conversion actions on your website, AI-driven search term control, and ad review for auto-generated text ads based on business categories. In other news, today marks the final day of our three-day MarTech virtual conference. If you haven’t signed up yet, you can do so here – while also catching the on-demand replays of sessions from earlier this week. Scott Brinker’s Tuesday keynote stands out as one not to miss – he takes a look at the future of martech to discuss five key trends for the decade ahead. Check out the rest of the agenda here! Taylor Peterson,
Deputy Editor | 