CEO Satya Nadella said AI assistants will be as ubiquitous as PCs and will help users navigate across apps, operating systems and devices.
| As Microsoft builds new AI tools into every device and software platform, it’s also expanding tests for AI-powered advertising. Additional coverage: With an increasingly fragmented social media landscape, Twitter’s decline, data privacy concerns and a huge creator economy, the promise of cross-platform communication has sparked curiosity. Enter the fediverse. The Hollywood strikes were supposed to be a game changer for many creators, but the situation hasn’t quite lived up to the hype. Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Given the rise of short-form video, agencies that focus on the format, rather than specific platform expertise, will reap the rewards. Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Women's sports are having a moment. Brands, media companies and agencies are looking to get in on the action. Our most-read story this week: Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack. Other things to know about Join this webinar on September 27 at 2 p.m. ET to learn how publishers are unlocking effective ad campaigns for their partners across all channels. Learn what’s driving exposure, precise targeting and high-conversion outcomes while increasing publishers’ revenue. Sponsored by Omeda. The fragmented nature of the RMN ecosystem has made it difficult for advertisers to measure across disparate networks, but as brands gain more knowledge, they’re finding solutions. Sponsored by Best Buy Ads. Every year, Black Friday Cyber Monday is a time of increased shopping, but that doesn’t mean consumer behavior is the same as in years past. As the go-to social platforms shift, marketers must adjust their strategies to follow suit. Sponsored by Zeropark. | | |
|
howdy! | Experimental Channels | | WTF is the fediverse? | | With an increasingly fragmented social media landscape, Twitter’s decline, data privacy concerns and a huge creator economy, the promise of cross-platform communication has sparked curiosity. | | |
howdy! howdy! howdy! howdy! |
