Dentsu Aegis Network has succeeded in defending Microsoft's global media planning and buying business, which is one of its largest accounts. Multiple parties close to the matter told Adweek that the technology giant announced its decision earlier this week after a closed review first launched last December and initially reported by AdAge. Every major holding...
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Breaking News
May 04, 2018
Tech giant spent $1.5 billion on marketing last year
By Patrick Coffee
Dentsu Aegis Network has succeeded in defending Microsoft's global media planning and buying business, which is one of its largest accounts. Multiple parties close to the matter told Adweek that the technology giant announced its decision earlier this week after a closed review first launched last December and initially reported by AdAge. Every major holding...
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