DAILY SCOOP

NFL offers virtual experiences, COVID-19 efforts for Super Bowl LV, Microsoft launches new digital workplace, and Pinterest’s 76% Q4 revenue jump

Also: YouTube launches personalized sports portal and expands ad markets, Instagram looks at vertical ‘Stories’ feature, CNN president to stay on through the end of 2021, and more.

SOCIAL MEDIA

4 digital content takeaways from BET’s ‘Super Bowl Gospel Celebration’

The media network’s videos racked up millions of views across social media platforms, so take these insights to heart for content that can make your brand’s engagement soar.

LEADERSHIP COMMUNICATIONS

Why corporate communicators should abandon PowerPoint – and how to do it

It’s time to scrap the one-way, top-down presentation tools of yore. Try these tips to craft more interactive meetings, speeches and gatherings.

MARKETING

8 digital marketing KPIs you can’t ignore

As PR pros master the tactics and lingo of their marketing colleagues, here are some of the metrics that warrant a closer look.

DAILY SCOOP

Tokyo Olympics' president apologizes for sexist remarks, CMT, others cut ties with Morgan Wallen, and Merck’s chief to step down

Also: American and United Airlines warn employees of upcoming furloughs, 37% of online shoppers visit retailers’ websites before purchasing, and more.

MEDIA RELATIONS

As brands rethink Super Bowl engagement, what stands out for consumers?

Many of the traditional big players are sitting out this year’s event, but research shows that some brand awareness is already baked in for longstanding advertisers.

EXECUTIVE COMMUNICATION

How negotiation skills help leaders defuse work conflicts

A good compromise means that everyone gets a little something, but no one is completely satisfied. Getting a clean resolution requires careful listening and plenty of tenacity.

PR INDUSTRY

Weighing the choice between grad school or entering the workforce

Young PR leaders share their thinking behind this important early career decision and what is driving their planning during a disruptive period.

DAILY SCOOP

Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’

Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more.

SOCIAL MEDIA

5 Instagram lessons from the Office of the Director of National Intelligence

Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. Here’s how the ODNI is standing out online.

A DAY IN THE LIFE

Nickerson’s Paul Doyle: ‘There’s work to be done and great stories to tell’

This pro shares his take on where the industry is headed this year and what gives him confidence to face the unknown.

WELLNESS

Is a happy and healthy workforce so much to ask for?

Ragan Communications CEO Diane Schwartz explains the rapid rise of a new business imperative, and the outlook for the rest of this year.

DAILY SCOOP

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists

Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more.

COMMUNICATING UP

What trends will shape the future of measurement?

Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation.