Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Pundits believe Google’s antitrust remedies will produce a similar result; optimists eye opportunity for independents. | | |
|
howdy! | | | | | Pharma remains the last port in the storm for TV spending, but the sector’s moving to digital channels. | | |
| Advertisement |  | | |
| | | | | The rise in demand for digital media has prompted 68% of agencies to expand their offerings. As they scale, many seek hybrid solutions that strike a balance between in-house resources and outsourcing to maintain control and profits. | | |
howdy! | | | | | Horizon Media’s president of global investment breaks down the state of play heading into this year’s upfront market. | | |
| | | | | Suitability tools are moving beyond risk avoidance. New AI models help brands find content that amplifies messages and aligns with values using tone, sentiment and contextual signals. | | |
howdy! | | | | | Belgium’s Court of Appeal’s ruling of the Transparency and Consent Framework is in. Here’s what actually happened, and what it means for Google, Amazon, IAB Europe, and everyone else. | | |
| Advertisement |  | | |
| | | | | Dun & Bradstreet’s ability to execute B2P marketing relies on control, adaptability and seamless integration. By building its strategy around composable identity, Dun & Bradstreet can work directly within its own data infrastructure, avoiding inefficiencies. | | |
howdy! | | | | | Amid uncertainty, Rivian’s vp of marketing talks long-term planning. | | |
howdy! | | | | | Some B2B marketers are banking on their own employees to create content for their brands. | | |
|
