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| Timed again to International Women's Day By T.L. Stanley Little girls dream big in this short film from Microsoft, talking about their passion for curing breast cancer, cleaning up the environment and bringing fresh water to the world. Doctors, inventors, entrepreneurs--it's easy to envision these determined, articulate and thoroughly woke kids stepping easily into any of these roles. But hold up. The statistics say... Read more » |
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| Rallies, marches and campaigns galore By Katie Richards |
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| Promoted Content by BrandShop | | The answer is direct-to-consumer commerce |
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| BETC Sao Paulo's creation shows how pervasive the problem is By Katie Richards |
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| Inside the local-global strategy By Angela Natividad |
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| A salute to Phyllis Robinson By Katie Richards In honor of International Women's Day, DDB Worldwide is changing its name for one day and one day only. Today, the agency is calling itself DDB&R. The additional R is in honor of Phyllis Robinson, the agency's very first female copywriter. "The move to add Phyllis' name to the door is a symbolic reminder of... Read more » |
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| Users can overlay graphics and animated stickers for 24 hours By Lauren Johnson Snapchat users who open the app to apply one of the company's lenses will see a few familiar faces today. For International Women's Day, Snapchat created lenses featuring three of history's most renowned women: artist Frida Kahlo, civil rights activist Rosa Parks and scientist Marie Curie. Similar to the app's other lenses, users can overlay... Read more » |
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| Network is surging in its target millennial demo By Jason Lynch Fuse network, which is up 55 percent year over year in its target millennial demo, is leaning on a new show about celebrity marionettes, as well as several linear and digital programs starring comedian Gabriel "Fluffy" Iglesias to ignite this year's upfront talks. Targeted at Latinos 18-34, Fuse Media is kicking off its upfront meetings... Read more » |
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| The theme is 'Be Bold for Change' By Kristina Monllos If you're in New York and head down to 90 Orchard Street today, you'll see a street mural that shows five women and reads, "Be Bold for Change," which is an international theme for Women's History Month. The artwork is just one part of a multi-prong partnership between Keds and Refinery29 to celebrate International Women's... Read more » |
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| As Facebook expands its own offering of the format By Marty Swant Vimeo has added 360-degree video capabilities, which could help it catch up with competitors such as YouTube, Twitter and Facebook as more brands and content creators test out the emerging medium. Vimeo announced today it will let creators upload, share and sell 360 video on the platform, saying it thinks creators already using Vimeo could... Read more » |
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| It's looking to take a bigger bite out of the growing market By Marty Swant Taboola, a content discovery platform that works with hundreds of publishers, is expanding its personalized recommendation offerings to include the mobile app download space--a move that its founder says could potentially help win money away from the growing market dominated by Google and Facebook. For the launch, announced today, Taboola will begin working with advertisers... Read more » |
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