Millennials and Gen Z Are Transforming Packaging

Millennial and Gen Z consumers are disruptors, and their impact and attitude is influencing packaging as much as it is affecting other areas of marketing. Their desire for authenticity and experience is changing how major consumer brands are approaching their packaging strategies, both in-aisle and post-purchase in the home. This is being empowered by technology that bridges offline and online to create powerful, emotional packaging experiences.

Attend this webinar to hear how top brands like Coca-Cola, Mondelez, Smirnoff and Nestlé are using digital print solutions to engage more richly with millennials and Gen Z.