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Millennials And Their FOMU; What's Up With That?What concerns Millennials more than FOMO (fear of missing out)? "Fear of Mucking Up," according to Rust-Oleum, which is targeting this next generation of DIYers with a campaign that shows off videos of real customers doing real home projects. "Pride in the Making" generated 53 million impressions, and brand lift was an unbelievable 79% higher than average! See how they did it here. Read MoreThey Lowered Their CAC! Want To Know How?Every brand wants lower customer acquisition costs so when a company comes along to report a big decrease, well, we wanted to know the details. See how MassMutual's Haven Life built a 1:1 marketing model with over 200 attributes to target potential customers correctly! Read MoreQ&A With SimpliSafe's Rahul SubramanyRahul Subramany, Senior Product Manager at SimpliSafe, will speak on "The Secret Sauce: Consumer Feedback, Metrics, Rapid Implementation" on Sept. 18 at our Marketing:In App conference in New York. We caught up with him just the other day. Read MoreComing Up: Marketing: In-App In New YorkBrands such as SimpliSafe, WeatherBug, Reddit, USA Today Networks and Discovery will share their strategies Sept. 18 in New York at MediaPost's Marketing: In-App conference. Getting, establishing and maintaining app intimacy with users is more complex and costly than ever. Join us as we explore how marketers can best leverage the smartphone environment as apps enjoy the highest levels of engagement, loyalty and monetization of any modern medium. Read More MediaPost Publications1460 Broadway New York, NY 10036 Like Tweet Share Forward Preferences | Unsubscribe |
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