| | | | Millennials Are Rejecting Helicopter Parenting. Here’s Why That Matters for Marketers 'Passenger-plane parents' are the new norm By Sarah Holmes As children of the baby-boomer generation, millennials were raised by parents who hovered noisily and were hyper-involved in the minutiae of their lives, a style often described as "helicopter parenting." With millennials now making up more than 61 percent of the parents of today's youth, the way they were raised has had a profound impact... Read more » | | | | | | | | Move Over Beef and Chicken, Cup Noodles Is Embracing Vegetables Consumer demand for healthier fare finally reaches the high-sodium granddaddy of them all By Robert Klara The most revolutionary instant foodstuff in American cupboards--with apologies to Tang, Ovaltine, Minute Rice and Taster's Choice--has got to be Cup Noodles. Since 1973, this polystyrene cup of deep-fried ramen has percolated into a hot and cheap meal for millions with nothing more than the addition of water. But times change, and while hungry hoards... Read more » | | | |
|