Business-to-business marketers have become as reliant on data as their consumer counterparts, but as they move to more advanced data-driven tactics like account-based marketing, they are becoming stymied by unclear strategies. This gap needs to be bridged to ensure data-driven success. This is among the key findings from the 2019 B2B Marketing Outlook from Dun & Bradstreet and Adweek. The report, based on an exclusive survey of marketers, examines trends across the data spectrum, with particular focus on ABM, martech and programmatic.

Attend the webinar to get an exclusive first-look at the study findings, along with insights into what the trends mean for your business, from D&B SVP Anudit Vikram and Jeremy Parker of Dell.