Misinformation ricochets around the internet during any world event or political conflict — that’s nothing new — but TikTok poses new challenges, thanks to an algorithm that doesn’t favor breaking news and how it limits users’ interactions with each other. So when misleading videos or false accounts of what’s happening on the ground in Ukraine get posted as the war with Russia unfolds, they can circulate quickly thanks to their shock value and go unchecked indefinitely. Read more below. Other things to know about - Join us virtually on April 21 for the Business of TV Forum where we'll bring together leaders at brands, agencies, TV networks and streaming services to discuss how they are adapting to the TV ad market’s transformation.
- Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities. Sponsored by Wiland.
- Advertisers are prioritizing the creative refresh to combat ad fatigue and drive CTV campaign performance. This guide explores how teams are refining the practice in 2022. Sponsored by MNTN.
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| Top Stories |  | | Ivy Liu |
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| | | | | Falsified videos and propaganda is circulating social media, but publishers have to take a specific approach on TikTok to try and combat this issue. | | |
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howdy! | | | | | Some marketers are keen to prove their marketing and advertising tactics are working, so they’ll turn to marketing mix modeling to do so. | | |
| | | | | Register for this virtual event on March 24 at 2 p.m. EST exploring the steps marketers are taking to combat ad fatigue and get the most mileage out of CTV campaigns. | | |
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howdy! | | | | | Though it remains largely a regional business today, high-school sports media coverage and advertising feels like it’s at a point where college sports was 20 years ago. | | |
| | | | | Brand marketers: What steps are you taking to evolve social commerce and fulfillment in 2022? Take this survey and we’ll send you a $5 Amazon gift card. | | |
howdy! | | | | | Publishers like CNN, Quartz, The Post and The Times can use newsletters geared towards an international audience to grow readership and subscribers. | | |
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| | | | | Always-on challenges, such as acquisition and retention, require always-on solutions. To meet these challenges, marketers are turning to data-driven tactics. | | |
howdy! | | | | | In response to an influx of brand activity, creators have had to balance their new opportunities with the needs of their meticulously cultivated communities. | | |
howdy! | | | | | The adoption of dynamically-inserted podcast ads, especially the ones not read by a podcast host ,could spell the end of the “magic” of the medium. | | |
| | | | | Brands don't need to become fully Web3-based companies, but Amanda Cassatt, of marketing agency Serotonin, believes starting the experimentation now will benefit the bottom line down the road. |
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