Jun 21, 2023

Good morning, Marketer, are they keeping you in the loop?

Hopefully so, if your organization is updating systems with generative AI-driven solutions. The talk at PegaWorld iNspire, Kim Davis reports, was all about mitigating potential risks when using generative AI, especially for customer-facing messaging where stakes are quite high. For the foreseeable future, humans should be kept in the loop for customer-facing processes.

Also today, contributor Craig Schinn sheds light on what composibility means for CDPs in the context of cloud-native identity resolution and data integration.

Chris Wood,
Editor

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Marketing artificial intelligence (AI)

Mitigating the risks of generative AI by putting a human in the loop

Making sure generative AI doesn't go "evil" on you requires putting a human in the loop. But there are going to be a lot of loops.

Customer data platform (CDP)

Composable CDPs: How do they differ from packaged solutions?

Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision.

Project and workflow management

Marketing work management best practices: Dashboards, templates and requests

Scaling-agile-with-the-Agile-Marketing-Navigator-framework

Following these practices will help organizations navigate and automate marketing projects more effectively.

QR codes webinar

Step into the future: The power of QR codes unleashed

Discover the potential of QR codes and app deep linking in revolutionizing your mobile app’s user experience. This webinar will reveal enterprise-grade QR strategies, pitfalls to avoid, and key considerations to enhance your app engagement. No matter your industry, this session will change how you view QR code opportunities.