MLS Advisory Board continues evaluating Clear Cooperation Policy | How to give feedback while boosting autonomy | Diversify, adapt in face of possible TikTok ban, PR pros say
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September 16, 2024
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MLS and broker executives discussed the policy at the board's recent two-day meeting.
Full Story: REALTOR® Magazine (9/16) 
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Best Practices in Sales & Marketing
Managers can handle the delicate task of giving employees negative feedback by first asking the team members to rate themselves, write David Rock and Chris Weller from the NeuroLeadership Institute, describing a technique that creates a sense of autonomy. "Feedback about someone's performance is sensitive, and the person can quickly feel out of control and judged in the conversation," they write.
Full Story: Fast Company (tiered subscription model) (9/12) 
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Diversify, adapt in face of possible TikTok ban, PR pros say
(Pixabay)
A TikTok ban could disrupt a major marketing tool, and Shannon Tucker of Next PR and Bill Hildebolt of Gen.video advise other PR professionals to diversify content channels and remain adaptable. "This type of marketing won't be lost because audiences will continue to seek platforms that engage them," Tucker says.
Full Story: PR Daily (9/12) 
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Social media helped 43% of millennials and 40% of people in each of Generations Z and X discover new products during the past three months, HubSpot reports. TikTok, Instagram and YouTube are particularly popular for short-form video content that showcases products in context, and brands such as Dizzy With Excitement, Heidi Daus and Fenty Beauty effectively leverage these platforms through influencer collaborations and creative content strategies.
Full Story: HubSpot (9/12) 
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Real Estate Trends
REALTOR® Stacy Horst faced the unthinkable when her daughter took her own life. But her family had an epiphany from the tragedy to help other autistic kids have a safe place from bullying. Who is your favorite of the 10 Good Neighbor Award finalists? Your votes throughout the month will help the top three vote-getters earn bonus grant money. Vote for your Web Choice Favorite by Oct. 2 at realtor.com/goodneighbor.
Full Story: REALTOR® Magazine (9/4) 
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Kitchens are the showpiece of a home, while the cooking is getting pushed behind closed doors.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (9/16) 
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After limited home selling activity in the spring, observers are gauging the potential impact of interest-rate cuts on the future of the market. Rates are likely to be lower next spring, although drastic rate reductions might not be entirely positive. "In a soft landing, rates wouldn't come down that far—that's the trade," said Benjamin Keys of the University of Pennsylvania's Wharton School.
Full Story: Bloomberg (9/13),  Financial Advisor (9/12) 
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Active top-end listings in Quincy, Mass., easily surpass the $1 million mark. A three-bed, four-bath home that sold in 2016 for $610,000 is currently listed for $3.9 million.
Full Story: The Patriot Ledger (Quincy, Mass.) (9/12) 
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Business Wellness
Are you giving mixed signals to your teams? Buckle up
(pedrojperez/Getty Images)
After a 10-hour flight with the "fasten seatbelt" sign on the whole time, Suzanne Lucas, the founder of Improve Your HR, writes that she learned a leadership lesson in "crying wolf" as passengers ignored the sign and left their seats, even after the pilot reiterated the message. "When you tell your employees there's an emergency, but it's actually not one, it's harder to convince them when you have a real problem," Lucas notes.
Full Story: Inc. (tiered subscription model) (9/12) 
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Legislation & Regulation
The Federal Reserve looks set to start cutting interest rates this week. Previously, the Fed had waited until the economy was distressed, but that isn't the case this time. Rate cuts could lead to boosts in spending and investment, though the overall impact is uncertain, as reflected in broader market volatility. The cuts are also expected to lower costs for credit cards, small-business loans and mortgages, but significant effects will require more than one or two cuts.
Full Story: Bloomberg (9/16),  Financial Times (9/16),  Reuters (9/16),  The Wall Street Journal (9/16) 
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