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| Buy 1 report or bundle, save $50. Use code: 50OFF1. Buy 2 reports or bundles, save $150, Use code: 150OFF2 | | Coronavirus Crushes Spend Even as Users Covet Mobile Content |
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* This chart and data were pulled from eMarketer’s US Mobile Ad Spending 2020 report. For a limited time only, save $50 on this report. Purchase it today today for $945 to access the full analysis. |
We released our latest ad spending forecast on March 6, and we anticipated another big increase for mobile advertising. At the time, we expected that mobile ad spending would increase 20.7% from $87.30 billion in 2019 to $105.34 billion this year. Then the full scope of the coronavirus pandemic hit the US.
The early March forecast remains a good baseline, but it’s obviously outdated. Despite increased time spent with mobile devices, ad spend is off sharply. Even so, the March forecast is a good starting point to discuss the effects of the coronavirus on the US advertising market. | - In previous ad spending forecasts, we underestimated the difference in pricing between mobile and desktop, which led us to overestimate the size of paid mobile search. As a result, we lowered our forecast for mobile search spend in 2020 to $39.51 billion, or 37.5% of the total mobile spend in 2020.
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- Nonetheless, the revised calculations do not indicate a downward growth trajectory. Our estimates still had mobile search increase 18.5% year over year, as the...
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| | This is just a preview of the information and insights you'll find in the US Mobile Ad Spending 2020 report by eMarketer. For a limited time only, save $50 on this report. Purchase it today today for $945 to access the full analysis. |
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