Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers.
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Technology Today
July 01, 2016
Consumers work hard to avoid all of them
By Marty Swant
Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers.
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Including Instagram and WeChat's latest numbers
By Christopher Heine
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SocialFlow data shows surprising growth
By Marty Swant
Canvs looked at thousands of episodes
By Marty Swant
Will emphasize posts from family and friends
By Marty Swant
Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news.
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Campaign takes on immigration, LGBT equality and more
By Christine Birkner
This year's election season and recent tragic events like the Orlando shooting have resulted in heated discussions around the country and on social media about issues like gun violence and LGBT equality. This ...
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Promotion also ties in with Twinkie, Hi-C
By Lauren Johnson
If you've ever dreamed of riding in one of the Cadillacs from the 1984 Ghostbusters movie, this week could be your chance.
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Marketers predict success for new app-install ads
By Christopher Heine
Apple's iAd App Network, which debuted in 2010 as an ads developer platform for the company's iPhone, iPod Touch, and iPad devices, is officially shutting down on Thursday. Taking its place in the minds of ...
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#Pinkdrink is leading the craze
By Lauren Johnson
Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started popping up on the ...
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Athletes set their sights on gold for fans and brands
By Marty Swant
Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role than ever before, given the ascendance of ...
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