Mobile Data's Quality Problem

Fraudulent data cost marketers $16 billion in 2017. Last fall, 87 percent of devices passed through U.S. mobile programmatic supply were fraudulent. Globally, 13 percent of location signals last year were fraudulent. These figures, based on detailed analysis by consumer intelligence platform Mobilewalla, point to the urgent need for cleaner, more precise and more reliable mobile data.

Register now for an in-depth look at the sources, scale and cost of mobile ad fraud today, as well as actions advertisers can take to limit the impact on their campaigns.